Users will soon have a new feature that enables them to cut down on the volume of AI-made content appearing in their feeds. This step comes as the platform revealed that it currently hosts in excess of 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a global rollout. This shift comes amid a increase in AI content, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing channels on another major platform primarily display AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a term for substandard, mass-produced content that is typically absurd or dreamlike.
“We know from our community that many people appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the power to increase or decrease of that, based on their own likes,” commented a company executive.
Scale of AI Content
The platform shared that there are now 1.3bn videos on its network tagged as made with AI. In total, over 100 mn media items are uploaded to the app every day, making AI content a limited portion of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the volume of AI content they watch by opening the content preference feature in the app and picking AI-made media. Other topics that currently be controlled under the filter encompass current affairs, style, beauty, and choreography.
Platform Guidelines
Its policies mandate users to identify lifelike AI-made content, and it prohibits dangerous fake videos of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Additionally, the service will from now on add an AI-generated watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This action is aimed to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is furthermore introducing a $2m educational fund for professionals and organizations to produce informative material about responsible artificial intelligence. This program will support non-profit groups specializing in educating programming and robotics.
Platform Protection
The platform has justified its safety measures, following controversy over plans to lay off hundreds of review team members in the UK. The company is set to cut 439 jobs in its content moderation department in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A company official explained that human moderation would continue to be important, but AI can protect employees by removing the most distressing content ahead of it gets reviewed by people. TikTok reported a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”
